Pathways to Leadership Project

Pathways to Leadership Project

Featured Image: Jeremy McGhee.

Pathways aims to ensure that the needs and perspectives of historically underrepresented voices in outdoor recreation, including Women, BIPOC, LGBTQ+, and adaptive riders, are recognized and prioritized in outdoor advocacy.

To support this CAMTB and its 30-member organization coalition are launching a statewide recruiting effort to significantly increase diversity on the boards of directors of California trail advocacy organizations.

What is it Pathways To Leadership?

Pathways is a multi-stage awareness and recruiting effort to engage new leaders from the mountain biking community in California

Our Theory of Change: intentional shifts in organizational culture are necessary to ensure that the needs and perspectives of historically underrepresented voices in cycling are prioritized in our advocacy efforts. Synergistically, these shifts also help our member organizations and the coalition itself, elevate its relevance and effectiveness 

Inspired by and modeled after the natural products industry initiative, Women On Boards Project

Goals & Objectives

  • Expand the representation of Women, BIPOC, and LGBTQ+, and Adaptive riders on the Boards of CAMTB member organizations
  • Ensure that the needs and perspectives of Women, BIPOC, and LGBTQ+, and Adaptive riders, are recognized and prioritized in outdoor advocacy
  • Expand awareness of and remove the barriers to leadership opportunities in outdoor advocacy
Board Members & Riders from Redwood Coast Mountain Bike Association

Ask of Advocacy & Stewardship Organizations

  • Participate in the Pathways Benchmarking Survey
  • Join the Pathways Working Group and participate in monthly WG meetings
  • Optionally – If vacancies on your Board, make a public commitment to diversifying your Board of Directors over the next two years.
  • Opt In/Out of 2022 Awareness Campaign (Web, Social, Email promotion, etc)
  • All – Report back on your 2022 recruiting efforts at the end of the year.

Ask of Industry & Industry Adjacent Partners

Planning & Promotional Support

  • Participate in bi-monthly campaign stand-up calls (July-Oct)
  • Participate in the our 8-week Email, Web, and Social campaign by spreading the word through your own channels

Financial Support

  • Commit funding to help underwrite professional communication support, asset design, and ad-buys, to amplify the Pathways message. Help us secure a $2k matching grant by contributing before Sep 30, 2022.

Note: Pathways was recently selected as an IMBA Dig In Grant Project, which will provide added national visibility during the campaign window 

Project Background

The Pathways to Leadership Project was conceived during the Leaders for Outdoor Equity Fall 2021 Cohort, hosted by the Nonprofit Institute at the University of San Diego.

LOE is built on the premise that the future health and vitality of our great outdoors depends on the next generation of leadership both in business and nonprofits, to be champions for the wild and scenic places we roam. 

The series focused on historical and contemporary issues of exclusion and inequity as they relate to our public lands, and highlighted current efforts to address these issues. LOE paired workshops with cohort-based seminars to develop the transformational leadership skills of its participants.

More Info and 2022 Cohort