SRAM is part of a global movement to build community and improve health and the environment through cycling. With rider volunteers and partners, we advocate for better access, opportunity, policy, and infrastructure. SRAM celebrates diverse riders, diverse places to ride, and diverse kinds of riding: MTB, Road, Gravel, Urban, and Everyday. All of this happens only through the united action of rider volunteers, allied companies, and nonprofit partners. Their dedicated commitment to expanding cycling’s opportunities should never be underestimated.

SRAM® is a manufacturer of innovative bicycle components founded in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift®. Throughout its 37-year history, SRAM has focused on innovative product development in all cycling disciplines. SRAM has also acquired some of cycling’s most exciting brands, including RockShox®, Zipp®, Quarq®, TIME®, and most recently adding Hammerhead® and Velocio®. With 4000-plus employees, offices, and manufacturing in 16 countries, SRAM is the world’s second-largest manufacturer of bike parts.

On April Fools day of 1981, Scot Nicol ​“hung up his shin­gle” on a funky lit­tle shop a few miles east of Men­do­ci­no, Cal­i­for­nia. On that day, Ibis was start­ed with­out mon­ey and with­out a plan. Today they’re locat­ed in San­ta Cruz with 40 (or so) peo­ple work­ing at Ibis. The company has evolved from handcrafting steel frames in a garden shed to operating its own cutting-edge, sustainable carbon manufacturing facility in the United States.

The Ibis lineup now boasts an impressive range, from world-cup-winning carbon fiber bikes to award-winning aluminum models, all complemented by a full suite of high-quality components. Their 5 own­ers all work full-time for the com­pa­ny. Hans Heim is the CEO, Tom Mor­gan is pres­i­dent, Col­in Hugh­es leads the engi­neer­ing depart­ment, Roxy Lo is the design­er, and Scot is Mixologist in Chief.

Marin Bikes are Made For Fun. Since the first mountain bikes bearing the Marin Bikes name debuted in 1986, the brand has been dedicated to enriching the lives of our riders by making fun, high-caliber bicycles, which provide years of riding enjoyment. We operate a business based on hard work, fueled by passion, and fulfilled by the satisfaction of bringing the joy of cycling to riders across the world.

In addition to creating great brews, Sierra Nevada believes that freedom is in the great outdoors. It’s where we recharge and where we cut loose to feel most connected. But our favorite places to play are vulnerable. Their maintenance is underfunded while foot traffic keeps growing—a divergence that is wearing out our wild lands.

That’s why Sierra Nevada launched Take Back Our Trails: to uphold our trails and rivers through action and advocacy. Alongside partner organizations and explorers like CAMTB, they’re committed to hands-on restoration and upkeep, and they’ll champion the link between the outdoors and well-being.

What started life in founder Roman Arnold’s garage as Radsport Arnold has evolved into one of the world’s leading manufacturers of road, mountain, triathlon, fitness, urban and kids’ bikes as well as modern e-bikes. Officially renamed in 2002, Canyon works hand-in-hand with the best athletes on the planet to produce an array of award-winning bikes that embody a pure passion for riding. With a strong reputation for true innovation, implementing leading technologies, clean and clear design as well as the highest standards in quality and service, Canyon continues to expand worldwide, selling more bikes outside of its native Germany than within since 2008. As a pioneering direct sales brand, Canyon products are exclusively available online at www.canyon.com

e*thirteen‘s passion lies in fearlessly engineering rider solutions, but it doesn’t stop there. e*thirteen is a global organization with a diversified footprint; its team is committed to making a difference for you, their partners, and the natural world we all share. With its global reach and objectives, e*thirteen invites riders of all types to join them and build towards a shared vision of the ultimate ride: a healthy planet full of accessible trails and a community of riders sharing great experiences together.